Doha – Al-Raya:

Qatar Airways has unveiled its new global advertisement film, "The AI Experience," developed using the latest cutting-edge technologies, further reinforcing its commitment to providing exceptional travel experiences to all its passengers.

For the first time in the aviation sector, the new marketing campaign offers Qatar Airways’ passengers the opportunity to be a part of the film’s story by leveraging advanced AI capabilities. Passengers can participate in the film by uploading their photos to become one of its protagonists. This initiative underscores the national carrier's dedication to placing its passengers at the heart of its operations.

The innovative ad campaign will enable viewers to choose from multiple scenes within the film and participate in the main roles. Thanks to the latest AI technologies, the faces of the characters in the film will precisely match the viewers' faces, adapting to their features and skin tones.

Badr Mohammed Al Meer, CEO of Qatar Airways Group, stated, "The national carrier exceeds passengers' expectations by anticipating their aspirations and creating experiences that align with their personal journeys. The launch of the new brand campaign serves as a testament to our commitment to delivering unmatched experiences."

Thierry Antinori, Chief Commercial Officer at Qatar Airways, said, "The new marketing campaign by Qatar Airways features pioneering AI capabilities that have never been used in the aviation sector before. The campaign showcases the innovative spirit our brand is known for, embodying our passenger-centric approach, which helps elevate all our journeys into a unique experience."

Babar Rahman, Senior Vice President of Marketing, Communications, and Media at Qatar Airways, added, "With this new campaign, we have been able to embody our vision as a global leader in innovation and excellence. Designing an integrated advertising campaign for the Qatar Airways brand has given everyone the chance to be stars.