Doha, November 30 / QNA / Masharieb Al-Aqaria Company and Microsoft have signed a memorandum of understanding, representing a significant step in the collaboration between the two parties. The aim is to achieve an advanced and modern "smart experience" for residents, inhabitants, and visitors of Masharieb, the heart of Doha.

The "Smart Experience" project is expected to bring about a qualitative shift in how residents and inhabitants of "Masharieb, the heart of Doha" interact and engage in various activities. This will be accomplished by adopting a modern model that integrates innovative solutions and advanced technologies to elevate the city's lifestyle.

This step aligns with Masharieb Al-Aqaria's commitment to maintaining a sustainable urban environment that incorporates the latest technologies in urban development projects. Additionally, it aims to provide a distinctive experience for the city's visitors.

The agreement includes both parties' commitment to using Microsoft Azure cloud solutions to contribute to the innovation of services, products, and solutions offered by the "Smart Experience" project for the community of Masharieb, the heart of Doha.

Furthermore, plans will be developed to leverage Microsoft's latest artificial intelligence innovations in the city in various ways to enhance the experience of residents, visitors, customers, and employees. The goal is to transform it into a hub that attracts innovators, talents, and creative thinkers in the fields of technology and other areas.

It is worth mentioning that Masharieb, the heart of Doha, is considered a smart city that combines the aesthetics of Qatari heritage with the latest technologies in urban and architectural fields. The city focuses on environmental aspects by achieving sustainability standards, aiming for continuous harmony with nature. The Masharieb, the heart of Doha project seeks to provide a space for residents to connect with their roots, traditions, and discover a diverse and modern lifestyle, reflecting an advanced vision aspiring to build a city that meets the aspirations of the Qatari community.