Doha, October 25 (QNA) - Qatar Tourism (QT) has received three awards at the MENA Digital Awards, a testament to its successful efforts to modernise digital assets and launch innovative, personalised, and data-driven experiences.

The MENA Digital Awards aims to promote digital innovation and media in the MENA region. At the event, Qatar Tourism was awarded Best Web Platform, Best Application (Mobile/Tablet), and Best Use of Digital in the Travel, Sport, and Entertainment Sector, said QT in a statement today.

The Best Web Platform award recognises QT's Visit Qatar websites for its quality, UX approach, technology, degree of customisation, multi-platform adaptation, utility, and more. The Best Application (Mobile/Tablet) award highlights the original and innovative approach showcased by Qatar Tourism's Visit Qatar mobile application. Last, the Best Use of Digital in the Travel, Sport, and Entertainment Sector award demonstrates Qatar Tourism's effectiveness in using digital platforms and channels to deliver a holistic brand experience.

Acting Head of Tourism Events and Festivals Organising Section at QT Sheikha Noor Abdullah Al-Thani, said: "We are delighted to have won three awards at the MENA Digital Awards recognising our digital transformation efforts. As part of our long-term strategy to position Qatar as a leading, world-class tourist destination, we are focused on creating innovative and curated travel experiences for our guests." The awards recognise Qatar Tourism's effective use of technology in delivering a holistic brand experience. (QNA)