From March 19 to 21, Qatar University will host the Fourth International Conference of the International Association of Sports Management (WASM), in which representatives from all continents participate and is held for the first time in the Middle East. The conference agenda, organized by Qatar University in cooperation with Hamad Bin Khalifa University, includes a large number of seminars, workshops and research posters related to the subject of sports management, in which about 150 researchers will speak. Dr. Ahmed Al-Emadi, Dean of the College of Education at Qatar University, said that it is expected that a large number of people interested in sports affairs will participate in the conference, especially that it comes a few months before the 2022 World Cup in Doha. The conference represents an opportunity to promote education, scientific research and scientific publications in a multidisciplinary field such as the field of sports management in the State of Qatar and the region, including topics related to sports governance, sports policies and strategic plans, sports marketing, and sports event management, to name a few. This international conference also contributes to the convergence of academia, sports government bodies and the sports sector, which will have a positive impact in terms of knowledge transfer as part of the FIFA World Cup Legacy Project at the regional and international level. It is noteworthy that the International Sports Management Association was officially established on April 27, 2012 at Alithia University in Taiwan, and it forms an alliance of continental sports management associations.